Global Marketing of Starbucks Case Study Example | Topics and Well Written Essays - 1000 words

Global Marketing of Starbucks - Case Study ExampleWith this comes the with child(p) responsibility of taming organizations accordingly that is making organizations compatible with the needs of todays markets that come with the immense competition, ever increasing inflation, cognitive dissonance and unforeseen circumstances . Organization must have a recognition of its own, that is it should have a unfluctuating organizational culture that has no parallel and it should be able to attract a strong team that is ready to work zealously for it. A lot is put into organizational structure, culture and pen of its prospective employees and customers, for all organization to grow it should have a strong foundation and it should build up on the pre defined foundations that have been laid.Given this, the question is how any organization achieves this position like a shot it does non sound superficial or very far fetched, many organizations have been there and done that. This exemplifies th e nub strengths any organization should have to reach that point where they are secure and recognized for some thing. Now organizations are becoming very brand centric, they have realized the importance of positioning themselves for something. How many of you whap that what diapers are The Pampers completely over shadowed the real term and branded it.Now consider, Starbucks. Everyone is familiar with Starbucks. ... At Starbucks customers faecal matter indulge in reading, doing office work, have meetings, watch television with having coffee. It has become a counsel of life for Starbucks. Now let us specifically categorize positioning of Starbucks. Before we move transport lets look at some facts regarding Starbucks. Starbucks is operating in around 30 countries at present. Being orbicular brings huge responsibility, this is when a company has to cater to people belonging to different backgrounds and religions, making diversity non an impediment to the growth of the company. S tarbucks offers coffee to customers and also brewing machines so they can make coffee as they wish. An average American drinks 3 cups of coffee any day.BrandStarbucks is positioned as the third empower every person would want to be at. By third place I mean, that after home and work, Starbucks is the place to be. How it does that Starbucks has adopted unconventional methods of advertising and promotion. It has adopted societal marketing. Unlike companies such as Coca Cola, Pepsi, Microsoft where the voiceless reliance is on the commercial ads on television, billboards and hoardings, Starbucks has adopted a very different marketing strategy. iconStarbucks charges the customer a premium for the product it offers, but the premium comes more from the service attached to that product. The fact that Starbucks is a very comfortable and seemingly the best place after home and work, where you can relax. You can read newspaper, watch television, some outlets of Starbucks offer WiFi intern et, and there are many ways to move on the customer at ease. AttributesThe attribute that distinguish Starbucks from other places and competitors is that 1) It offers entertainment, serious or solemn environment, or any