Marketing Principles of Virgin Atlantic Assignment

Marketing Principles of Virgin Atlantic - Assignment fountAnd this overrides the definition of merchandising, which as mentioned earlier is delivering what the customer needs. . Various ELEMENTS of Virgins marketing planning movement The Companys marketing process can be investigated victimization the SOSTAC model Situation analytic thinking Virgin Atlantic is currently one of the well-nigh popular flight paths in the UK, with a fleet of 42 aircrafts, and 34 registered destinations. It made a reported loss of 80.2 Million pounds, and has stopped flying to a derive of destinations since the last two years. Objectives The objective of the Company is to increase the passenger summate, fly to profitable destinations and be the number one choice for passengers. Strategy The Company plans on achieving its objectives by engaging in to a greater extent effective marketing, cutting unnecessary costs and providing better and more unique services. It is important to conduct a market rese arch in order to identify what passengers of today expect in an airline, whether they are relate with service or price. The requirements of passengers has changed from the last couple of years, where the main concern for individual and business travellers was price alone. Things receive changed since then and it is important to realign the companys strategy according to customers needs. tactics The Company testament seek to sponsor more international events and support more causes so as to spread the brand name and make it more attractive to prospective passengers. Virgin Atlantic will also focus more on business travellers and provide differentiated services for them through enhancing their issue lounges, providing internet access during the flight, offer round the clock service in long flights and making their set more comfortable. Another market... Center of discussion in this paper is Virgin Atlantic, one of UKs most popular airlines, partially owned by Richard Branson (51 %) and Singapore Airlines (49%) as a classic example of warning(a) marketing strategies. The primary goal of the airline was to provide travelers with low cost travel opportunities with the highest quality. Subsequently their operations expanded to Miami, Boston, Orlando, Tokyo and Los Angeles. The Companys uses all sorts of marketing techniques to promote its products which are mainly airline tickets and holiday packages. It uses print media, TV advertisements, posters and taxi sides to promote its logo and offers. The Company also offers a tell on flyer program that encourages loyalty in its existing customers, where customers are rewarded with free miles and special services much(prenominal) as access to lounges, dedicated phone and the like. The paper investigates the Companys marketing process using the SOSTAC model. On an international level, Virgin Atlantic primarily focuses on building its brand and exemplifying its stead as a luxurious and trendy company. It is impossib le to cater a marketing strategy to the square world, hence a tactful strategy would be to portray a general picture that has no cultural significance, and one that is based on a universal belief or feeling. International marketing requires a large amount of financial resources, before entering into a countrys market, companies deal to know the laws and regulations of that country